Why You Should Invest in Rare Beauty

Why Rare Beauty has always been a standout brand above other makeup competitors.
April 9, 2023 by
Audriana Cristello

​Why Rare Beauty by Selena Gomez is a Must-Invest Opportunity for Beauty Lovers

When you invest in Rare Beauty you are supporting Diversity, Quality, and Philanthropy​ in the beauty industry.

Rare Beauty was founded by Selena Gomez in 2020 with a mission to create beauty products that promote self-acceptance, diversity, and inclusivity. In this post, we will explore why investing in Rare Beauty is a great opportunity for beauty enthusiasts.

Selena Gomez's Vision
The vision for Rare Beauty was always to create a brand that makes people feel good about themselves. The brand's message is centered around self-acceptance and promoting beauty in all forms. Investing in Rare Beauty means supporting a brand that is dedicated to making the beauty industry more inclusive and empowering.

"I wanted the brand to be there for girls and guys and whoever to feel like it's okay to not look like everybody else" 

Photo: Rare Beauty

Rare Beauty's Commitment to Diversity and Inclusivity
Rare Beauty has been praised for its commitment to diversity and inclusivity in the beauty industry. The brand offers a wide range of shades and products that cater to all skin tones and types, as well as a diverse range of models in their campaigns. By investing in Rare Beauty, you are supporting a brand that is actively working towards a more diverse and inclusive beauty industry.

Rare Beauty's Allure​
Rare Beauty's products are of one of the highest quality beauty brands in the market. Rare Beauty's viral Soft Pinch Liquid Blush took the beauty world by storm, resulting in consistent sell outs online. It is important to mention the high quality but additionally the longevity of her products. Rare Beauty focuses on the "dot- method" coined by Selena Gomez herself. The color payoff ensures you won't have to run back to Sephora or RareBeauty.com to restock on your favorites. The brand's focus on quality means that their products can compete with luxury brands at a fraction of the cost. By investing in Rare Beauty, you are supporting a brand that delivers on both quality and longevity.

Photo: Allure

Bestsellers and Why

Rare Beauty's Soft Pinch Liquid Blush and New Lip Oil are two standout products from the brand that are worth trying out. The Liquid Blush comes in thirteen shades and has a buildable formula that allows for a natural, dewy flush or a more intense pop of color with the shades Lucky (a bright Barbie pink) and Grateful (a bright cherry red). It blends seamlessly into the skin and has a long-lasting finish that doesn't fade or streak throughout the day. The New Lip Oil is a hydrating lip product that comes in eight shades and delivers a subtle shine while nourishing the lips with ingredients like jojoba and sunflower seed oil, which instantly hydrates and nourishes for soft, smooth lips. It has a non-sticky formula that feels comfortable on the lips. I can attest from personal experience, these lip oils are nothing like you have tried before.

Photo: Hola!

Rare Beauty's Impactful Philanthropic Efforts
Rare Beauty has pledged to donate 1% of all sales to the Rare Impact Fund, which aims to increase access to mental health resources. Additionally, Rare Beauty has partnered with organizations such as The Trevor Project and The Alliance for Eating Disorders Awareness to further their mission of promoting self-acceptance and mental health. By investing in Rare Beauty, you are supporting a brand that is making a tangible difference in the world.

Rare Beauty by Selena Gomez is a makeup brand that is changing the beauty industry for the better. By investing, you are not only supporting a brand that delivers on quality and longevity, but also one that is committed to promoting diversity, inclusivity, and mental health. Selena Gomez's vision for Rare Beauty is one that is inspiring and empowering, and investing in the brand is a way to be a part of that movement. Whether you're a beauty enthusiast or an investor, Rare Beauty is a brand that is worth considering for its impact, values, and potential for growth.

Shop for your "Rare Routine" at RareBeauty.com

Audriana Cristello April 9, 2023
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