The Allure of a Parisian Style in Spring by Rouje Paris

How to style Rouje Paris to achieve Jeanne Damas' effortless yet chic French girl look.
April 7, 2023 by
Audriana Cristello
Parisian fashion is known for its effortless and chic style. It's no surprise that many people around the world look to Paris for fashion inspiration. In this blog post, we'll explore the latest trends in Parisian fashion for spring, with a focus on Rouje Paris by Jeanne Damas. 

If you're a fashion lover, you've probably heard of Rouje Paris, the brand created by French It-girl Jeanne Damas. Rouje Paris has become a fashion sensation among women, and it's not hard to see why. With its effortlessly chic pieces and commitment to sustainability, Rouje Paris captures the essence of French girl style like no other brand. In this article, we'll take a closer look at Rouje Paris and its impact on the fashion world.

Who is Jeanne Damas?

Jeanne Damas is a French model and actress who has become known for her impeccable style. She created Rouje Paris in 2016 with the goal of capturing the essence of French girl style and creating a brand that celebrates femininity and authenticity. Damas has been involved in every aspect of the brand, from designing the pieces to styling the photoshoots.

The Rouje Paris Aesthetic

The Rouje Paris aesthetic is all about effortless chic and timelessness. The brand's pieces are inspired by vintage French fashion, with a modern twist. Think flowy dresses, high-waisted denim, frilly blouses and chunky knits in muted tones and delicate prints.

Rouje Paris Summer Staples

Rouje Paris is a brand that embodies the Parisian style. Their summer dress collection features feminine and romantic designs that are perfect for warm weather. From mini to maxi dresses, Rouje Paris has a variety of silhouettes to choose from. Pair a floral or gingham dress with strappy sandals and a straw bag for the ultimate Parisian summer look to romanticize your walk along Le Seine or from La Métro.

Photos: Rouje Paris

Denim with Statement Blouses

Denim is a versatile fabric that can be dressed up or down. In Paris, it's common to see people wearing denim with statement blouses. Statement blouses can range from bold prints to ruffles and frills. Pairing them with denim jeans or shorts can create a stylish yet casual look. My personal favorite look is the Luana Top, Madeleine denim and the Babies heel. For a more polished outfit, opt for a blazer or trench coat. 

Photos: Rouje Paris

Pair a dainty blouses from Rouje with my personal favorite, Rouje's Madeleine ​denim in Uni Indigo Original. The Madeleine denim have a high waistline, a straight fit through the hips and hugs your peach in a way you only wished your other jeans could. To add a Parisian touch, finish the look with a pair of ballet flats or strappy heels. If after this article you are a loyal Rouje gal, give Jeanne's denim a look! You can always tell when denim jeans have been designed with care and attention based on the fit and Rouje is definitely one of those pieces you will have in your closet for years to come.

The Sustainability Factor

Rouje Paris is committed to sustainability, with a focus on eco-friendly materials and practices. The brand uses natural fabrics like cotton, linen, and silk, and works with suppliers who share their commitment to sustainability. They also use eco-friendly packaging and shipping materials, and recycle as much as possible in their operations. Rouje Paris is leading the way in sustainable fashion, proving that style and sustainability can go hand in hand.

The Rouje Paris' Following

One of the things that sets Rouje Paris apart from other fashion brands is its community. The brand has a loyal following of fashion lovers who share a passion for the Rouje Paris aesthetic. They regularly feature customer photos on their social media pages, creating a sense of connection and community among their followers. Rouje Paris has also collaborated with other fashion and lifestyle brands, further expanding its reach and influence.

Finish the Look with Makeup by Les Filles En Rouje

Jeanne Damas first introduced her beauty brand, much like a sister to Rouje Paris in 2019. Les Filles en Rouje offers a range of makeup products that enhance our natural beauty, rather than covering it up. From lipsticks to eyeshadows, Les Filles en Rouje products are designed to be simple and timeless, reflecting Jeanne Damas's signature style. The brand has quickly gained a following among beauty enthusiasts who appreciate its simplicity and aesthetically pleasing packaging. My personal favorites are the Lip Palette Signature and Le Rouge, but I will do you one better. Add the Iconic Duo Set to your cart which includes, the Palette Signature, Le Rouge and the Red Makeup Pouch.

Photos: Les Filles En Rouje

The Future of Rouje Paris

With its growing popularity and commitment to sustainability, Rouje Paris is poised to make a significant impact on the fashion industry. The brand has plans for expansion, including opening more physical stores, potentially in London due to a recent Instagram teaser post. We can expect to see even more beautiful pieces from Rouje Paris in the future, as well as a continued focus on sustainability and community.

Audriana Cristello April 7, 2023
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